Privacy Policy
Effective Date: September 24, 2025 | Last Updated: October 1, 2026 | Primary Domain: sedigital.in | Associated Domain: partnercliq.com
Entity: SEDigital (Shiv Enterprises) (referred to herein as “SEDigital”, “we”, “our”, or “us”).
1. Introduction, Domain Ownership & Statutory Scope
SEDigital (Shiv Enterprises) (“SEDigital”, operating the primary website https://sedigital.in) is dedicated to safeguarding the privacy and digital personal data of visitors, registered brand partners, and clients who interact with our performance marketing, attribution, and media buying services.
Associated Domain Notice — partnercliq.com:
SEDigital holds and operates the domain partnercliq.com. The domain partnercliq.com comes directly under sedigital.in (SEDigital (Shiv Enterprises)). All affiliate integrations, campaign operations, and data processed across partnercliq.com are owned, governed, and protected by SEDigital under this unified Privacy Policy and data security infrastructure.
This Privacy Policy is drafted and published in strict compliance with:
- The Digital Personal Data Protection Act, 2023 (DPDP Act 2023) of the Republic of India;
- The Information Technology Act, 2000 (including Section 43A) and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules);
- Applicable global ad platform policies, including Meta Business Tools Terms, Google Ads API User Data Policies, and TikTok Commercial Terms.
2. Definitions & Roles
Under the DPDP Act 2023, when you provide us with your corporate contact details, inquiry parameters, or website analytics, SEDigital acts as a Data Fiduciary. When we process conversion telemetry, server-side events, or customer audience lists on behalf of our brand clients, we act as a Data Processor in accordance with client data processing agreements (DPAs).
3. Categories of Data We Collect
A. Information You Provide Voluntarily:
When you submit inquiries via sedigital.in or partnercliq.com, schedule video audits, or book product demos, we collect: full name, business email address, corporate telephone number, brand/store URL, approximate monthly advertising spend, and designated marketing challenges.
B. Account Connection & Ad Telemetry Data:
Upon entering into an advisory or management engagement, clients grant scoped API read access to platform consoles (Meta Ads Manager, Google Ads, TikTok Ads Manager, Google Analytics 4, Shopify). We process aggregate campaign spend, Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), click-through rates, and impression counts. We do not sell, rent, or lease proprietary client advertising metrics to any third party.
C. Automated & Technical Data:
IP addresses, browser type, device identifiers, operating system, and navigation timestamps collected via essential cookies to ensure site integrity, prevent DDoS attacks, and measure page performance.
4. Lawful Grounds and Specific Purposes of Processing
We process your data strictly under the following lawful grounds:
- Explicit Consent: Provided when submitting forms or opting into communications on sedigital.in or partnercliq.com;
- Contractual Performance: Necessary to fulfill media buying agreements, audit delivery, and live Looker reporting;
- Legitimate Uses: As provided under Section 7 of the DPDP Act 2023, including corporate fraud prevention and network security;
- Statutory Compliance: Maintaining tax records under the Indian Goods and Services Tax (GST) Act and Companies Act, 2013.
5. Server-Side Conversions API (CAPI) & Hashing Hygiene
When implementing Meta Conversions API (CAPI) or Google Enhanced Conversions for client accounts:
- All customer contact parameters (such as email or phone numbers) undergo irreversible cryptographic hashing (SHA-256) locally on the client server before transmission;
- Raw, unhashed customer identifiers are never retained or logged on SEDigital persistent databases;
- Attribution data is utilized solely for reconciliation of campaign return on ad spend and algorithmic bid optimization.
6. Data Sharing & Third-Party Processors
SEDigital maintains strict non-disclosure policies. Data is disclosed only to verified service providers under enforceable confidentiality agreements:
- Cloud Infrastructure Providers: Amazon Web Services (AWS) Mumbai Region and Google Cloud Platform (GCP) with ISO 27001 and SOC 2 Type II certifications;
- Direct Ad Platforms: Meta Platforms Ireland/India, Google Asia Pacific Pte. Ltd., and TikTok Pte. Ltd. via authorized enterprise APIs;
- Law Enforcement Authorities: Solely upon receipt of valid judicial summons or statutory orders under Indian law.
7. Your Statutory Rights (Under DPDP Act 2023)
As a Data Principal, you are entitled to the following rights:
8. Retention Periods & Security Safeguards
Inquiry data is retained for a maximum of 180 days unless an active contract is executed. Client ad management logs are preserved for the term of engagement plus statutory tax audit retention (7 years under Indian Income Tax Act).
All data is encrypted in transit using Transport Layer Security (TLS 1.3) and at rest utilizing AES-256.
9. Statutory Grievance Redressal Officer
In accordance with the DPDP Act 2023 and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the designated Grievance Officer is:
We acknowledge grievances within 24 business hours and resolve them within 15 calendar days as mandated by law.